“There are few people in the course of my career for whom the term 'genius' would be appropriate, and Roger is one of them. He displays an exceptional ability to design research solutions to marketing problems, placing him in a rare group with few peers. He is able to conceptualize approaches, develop methods and plan concrete and practical research implementations brilliantly. Roger's ability to synthesize large and varied amounts of information to a focused solution makes him a particularly valued ally in grappling with difficult marketing problems. His rich academic background gives him a broad perspective in problem solving, and his reported results are clear, concise, and are in enviable prose. It has been both a pleasure and an occasion to expand my research horizons working with Roger in developing solutions for clients.”

William Serad , Chief Methodologist, Mattson-Jack

Marketing and Market Research

Marketing Consulting

Qualitative research:

• Designed, conducted, analyzed and reported hundreds of individual depth interviews, dyads/triads, focus groups, telephone depth interviews, etc. 
• Methodologies have included positioning, market evaluation, product/message/ concept development and testing, strategy development, competitive assessment, ethnography, etc.

Quantitative research: 

• Designed, conducted, analyzed and reported dozens of surveys – univariate studies through tracking, conjoint/choice, segmentation, competitiveness assessment, market modeling, customer satisfaction, brand equity, etc.  
• Web-based surveys, CATI, face-to-face interviews

Categories/Industries:

• Healthcare: biologicals, pharmaceuticals, diagnostics, devices, healthcare organizations, hospitals, managed care
• Other: insurance, financial institutions, media, telecom, consumer products/services, automotive, corporate studies, business-to-business, legal research

Respondents have included executives, consumers, physicians and surgeons patients/caregivers, KOLs (key opinion leaders), clinical and basic science researchers, pharmacists (retail, hospital, pharmacy directors, PharmDs,), nurses, nurse practitioners/ physicians assistants, other office staff, managed care/insurance administrators, all levels of corporate and hospital management and employees, salespeople, etc.

• Focus on positioning and branding for healthcare and other industries

• Developed proprietary social science based brand character assessment and “emotional positioning” methodologies for two major healthcare consultancies

• Developed other proprietary methodologies for suppliers

• Served as head of Market Insight for a Seattle biotech, coordinating secondary data as well as qualitative and quantitative research for new products

• Conducted Advisory Board meetings with oncologists, dermatologists, others

• Provided training seminars to market researchers, marketers, scientists

• Conducted internal War Games projects 
  

• Conducted internal consulting and employee satisfaction/input projects for corporate clients

• Developed detailed model of product launch process for a major corporation seeking new in-licensing partnerships

• Worked with corporate global headquarters to resolve conflict with country-level subsidiaries

• Responsible for successful completion of both domestic and global projects

• World-class proposal/research design, writing, editing and analysis skills

As of August 2010, I have joined the Blackstone Group as Vice President/Account Manager. Working with this extraordinary team allows me to offer an even wider range of services, including exciting new Web 2.0 research technologies and full "backroom" services Web research, CATI, DP, etc.) through our U.S. and India offices. I'd love to tell you more -- call or email me.

Blackwood Group Website